Viz Partners With Reading Is Fundamental

Viz, LLC, has announced that it has become the first major graphic novel publisher to partner with Reading Is Fundamental (RIF) to help promote the love of reading and literacy among school children.
Viz properties such as Yu-Gi-Oh! and Dragonball Z, along with Shonen Jump magazines, will be made available through RIF's national network of schools and clubs to children beginning this summer and continuing in the fall.

Properties from Viz will also be included in the Jump to Japan: Discovering Culture Through Popular Art exhibit, which will tour children's museums in more than seventy U.S. cities over the next four years. Video images and content from Pokemon and Hamtaro, along with panels from Shonen Jump, will be part of the show.

The first exhibit just wrapped up its first showing in Seattle, and is now moving on according to the following schedule:

  • July 2004 - September 2004
    Felix Adler Children's Museum
    Clinton, Iowa

  • November 2004 - January 2005
    Albuquerque, New Mexico

  • March 2005 - May 2005
    The Children's Museum
    Memphis, Tennessee

  • July 2005 - September 2005
    Boonshoft Museum of Discovery
    Columbus, Ohio

  • November 2005 - January 2006
    Minnesota Children's Museum
    St. Paul, Minnesota

    St. Paul, Minnesota

  • June 2006 - August 2006
    DuPage Children's Museum
    Dupage, Illinois

  • October 2006 - December 2006
    Toledo, Ohio

  • February 2007 - April 2007
    Pittsburgh Children's Museum
    Pittsburgh, Pennsylvania

  • June 2007 - August 2007
    Buell Children's Museum
    Pueblo, Colorado

  • October 2007 - December 2007
    Treehouse Children's Museum
    Salt Lake City, Utah

  • February 2008 - April 2008
    San Antonio Children's Museum
    San Antonio, Texas

The involvement by Viz in both of these high profile events, coming hot on the heels of its inclusion in USA Today's Life feature this week will certainly create new readers of manga and new anime viewers, which will benefit pop culture retailers for years to come.
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