IMAX inks 4-picture deal with Dreamworks
Giant-screen king IMAX will unspool the results of Dreamworks Animation's first forays into CGI flicks.
IMAX is officially the exhibitor for the first three CGI-powered features to come out of DreamWorks Animation, according to ETAN VLESSING of The Hollywood Reporter.
Under a new four-picture deal, Toronto-based IMAX will release the 2-D, Jack-Black-starring Kung Fu Panda in June '08, followed by Monsters vs. Aliens in March '09, How to Train Your Dragon in November '09 and Shrek Goes Fourth in May 2010.
"We believe the immersive quality of IMAX will provide our audiences with a unique way to experience our films," said DWA CEO Jeffrey Katzenberg, "and we are delighted to include IMAX as a key part of our 3-D strategy."
IMAX will digitally remaster each DreamWorks title for its large-screen format. As a preview, or test-run, the Canadian exhibitor plans to show the DreamWorks titles on its new digital projection technology in mid '08.