Hulk's Body Double
Ad Week reports that the body double for the CGI Hulk is about to appear in some new ads...
Ad Week reports that the body double for the CGI Hulk is about to appear in some new ads:
In a $5 million print and outdoor campaign aimed at strengthening its bond with core consumers, nutritional supplement maker TwinLab has enlisted bodybuilder Lee Priest, the body double for the computer-animated model in the upcoming movie adaptation of The Hulk.
Despite the movie's broad appeal, the campaign from Hanft Byrne Raboy & Partners in New York pivots on Priest's reputation as an internationally known bodybuilder and attempts to move the brand away from the mass-market audience it has been courting for the past few years, said Robert Walker, client director of marketing and sports nutrition.