Hulk Gets Big Promo Push from Marvel & Universal
"Marvel Enterprises, Inc., and Universal Studios Consumer Products Group, have built a massive worldwide licensing program for the June 20 release of Universal Pictures' The Hulk. With a roster of more than 300 licensees worldwide consisting of industry l
Marvel Enterprises, Inc., and Universal Studios Consumer Products Group, have built a massive worldwide licensing program for the June 20 release of Universal Pictures' The Hulk. With a roster of more than 300 licensees worldwide consisting of industry leaders including Toy Biz Worldwide, Harper Collins, Upper Deck Entertainment and Vivendi Universal Games, unique products based on this larger-than-life production will be breaking onto retail shelves around the world this summer.
"The Hulk is one of the most highly anticipated movies for this summer and certainly one of the most high-profile Marvel movies ever to be released. The merchandising program already established for The Hulk is larger than the licensing program that was in place for Spider-Man last year, making it our largest licensing program for a theatrical release to date," said Russ Brown, Executive Vice President, Consumer Products, Promotions & Media Sales. "The potential success of this program has already started to be realized with the overwhelming sales of Toy Biz Worldwide's Hulk toy line, which continues to track as well or better than last year's top-selling Spider-Man merchandise. We are optimistic that all of the Hulk-based merchandise will have similar success."
Tim Rothwell, SVP, Universal Studios Consumer Products Group added, "From a retail perspective, The Hulk has dominant positioning at every major retailer worldwide kicking off this summer and moving through Holiday 2003. Not often does a brand have such an unprecedented global appeal and worldwide acceptance as The Hulk does, from licensing to promotions to retail."
Leading The Hulk merchandise barrage is master toy licensee, Toy Biz Worldwide, which is producing the complete, highly-articulated action figure line as well as several must-have accessories including the already top-selling Electronic Hulk Hands. The Hulk products have already started hitting retail shelves.