Press Release: Activision's X2: Wolverine's Revenge
Activision(R) Unleashes National Promotion Offering Tickets to Twentieth Century Fox's Premiere of the Upcoming 'X2' Movie Based on Marvel's X-Men(TM) Comic. Secondary Prizes Include Xbox(TM) Video Game System and Xbox DVD Playback Kits From Microsoft, Ma
SANTA MONICA, Calif., April 9 -- What could be better than walking the red carpet next to your favorite X-Men(TM) character? This week, Activision, Inc. will unleash a national radio promotion that will offer eight lucky grand prize winners the experience of a lifetime - a trip for two to the "X2" feature film premiere in Hollywood, CA. on April 28, 2003. The promotion, "The Hunt for X2 Wolverine's Revenge," which began this week, will run in New York, Los Angeles, Chicago, San Francisco, Washington D.C., Boston, Atlanta and Dallas and use the synergy of popular radio stations, select retail locations, participating malls, concerts, sporting events and local clubs to promote this unique contest that offers one winner and a guest from each city an all expense paid trip to Los Angeles.
Partnering stations in each of the markets will dispatch X2 Wolverine's Revenge-branded vans to various locations passing out sweepstakes entry forms and a winning phrase that could send lucky winners to the "X2" motion picture premiere, as well as win secondary prizes that include the Xbox(TM) video game system from Microsoft and accompanying DVD playback kits, tickets to a local screening of the "X2" feature film, select Marvel "X2" movie merchandise, copies of the special edition "X-Men 1.5" DVD and Activision's X2 Wolverine's Revenge for Xbox.
Activision's promotion, "The Hunt for X2 Wolverine's Revenge," is being supported with on-air radio announcements and grassroots marketing activities that include on-location signage, custom decals and merchandise. For more information on each radio station's promotion please visit www.wolverinesrevenge.com/contest .
X2 Wolverine's Revenge is the only action-adventure game that allows players to assume the role of Marvel Comics' legendary Wolverine. The title, which is scheduled to ship on April 15, 2003, will be available for a suggested retail price of $49.99 for the PlayStation®2 computer entertainment system, Xbox and Nintendo GameCube(TM). The Game Boy® Advance and PC versions will be available for a suggested retail price of $29.99. The ESRB ratings are as follows: "T" ("Teen" - Blood, Violence - content suitable for persons ages 13 and older) for the PlayStation 2, Xbox, Nintendo GameCube and PC; "E" ("Everyone" - Violence - content suitable for persons ages 6 and older) for the Game Boy Advance.
"X2" from Twentieth Century Fox will be released on May 2, 2003.