Avi Arad Talks Marvel Movies

Marvel Studios Exec Avi Arad has the power to excite comic book film fans every time he starts talking...Read on to see what he has to say about X-Men, Spider-Man, Hulk and Daredevil movie franchises just to name a few.
Avi Arad, president and CEO of Marvel Studios, gave an interview to IGN Filmforce on his nothing-less-than miraculous turnaround of Marvel’s sorry reputation for superhero films. It took a change in thinking in audiences and among Hollywood filmmakers. "Yeah, it's a comic book movie… It's for the kids…," Arad paraphrased. "You know? No one bothered reading the books and understanding – and again, I'm not being high-falutin' about it – but I think our books are great literature with great metaphors of real life dealing with fears and hopes. And, as you know, comic books reflect the times – at least the times in which they were written, and unfortunately with this s***ty world we kind of repeat ourselves, so it's as relevant today as it was 40 years ago. My favorite example is Namor dealing with pollution in 1939 – look how topical it is today…"

You can read the entire interview here.
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IGN Filmforce