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Star Trek DVD Debuts New Technology

For those of you dying to own your own copy of J.J. Abrams' brilliant relaunch, Paramount Pictures is offering up 3 versions, each featuring "augmented reality" technology!
As if there weren't already enough reasons to pick up your own copy of Star Trek when it debuts on DVD and Blu-Ray November 7th, Paramount Home Entertainment is adding a bonus that you'll have to see to believe. Technology built into the packaging will allow the consumer to experience "augmented reality," technology never before used on a major home entertainment release.

The disc packaging, when held in front of a standard webcam, will allow the user to control an interactive hologram on their computer screen. Through the holographic interface, the user can tour several cabins aboard the U.S.S. Enterprise and engage in combat from the ship's deck. This is an updated version of the technology used to technology used to promote the international theatrical release of the movie.

All told, there will be three different versions of Star Trek released: a one-disc version with director commentary; a two-disc DVD set, chock full of features and including a digital copy of the movie; and, a three-disc Blu-ray version with a BD-Live feature that provides live access to NASA updates, in addition to the bonus features and digital copy.

Buy Star Trek on DVD and Blu-Ray November 17th!

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Brent Sprecher
7/18/2009

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