Beatles' Apple Corp. Deemed Among Most Innovative Companies
Fan Company's annual "Most Innovative Companies" issue has honored the Beatles' Apple Corps. Ltd.
"The Beatles' label and management company," writes Marketing Business Weekly, "as one of the world's top envelope-pushing businesses, it was announced, alongside major brands including Cisco, Disney, and GE, as well as such rising newcomers as Spotify, Gilt Groupe, HTC, and the Indian Premier League. In addition to its overall Top 50 and 59 Innovation All-stars, culled from past Top 50 honorees, Fast Company has ranked the Top 10 Most Innovative Companies in 24 categories, including advertising and marketing, biotech, film and TV, media, music, and sports. Apple Corps Ltd. is ranked second in Fast Company's list of the world's Top 10 Most Innovative Companies in Music.
"'It was invigorating to engage with so many exciting new ideas and developments,' said Fast Company editor Robert Safian. 'Our goal was to offer a snapshot of the creativity at work in the global marketplace, and to inspire the Fast Company audience with illustrations of how powerful and effective business can be.'
"'Apple Corps Ltd. is honored to be recognized by Fast Company as one of the world's most innovative companies,' said Apple Corps Ltd. CEO, Jeff Jones. "We are proud to represent the world's most powerful music brand in The Beatles, and we take great care to advance it with the unparalleled respect and reverence The Beatles have earned as a band and as individuals.'
"In 2009, Apple Corps Ltd. celebrated the third anniversary of the successful Las Vegas stage production, The Beatles LOVE by Cirque du Soleil®, and collaborated with partners EMI Music, Sony/ATV Music Publishing, MTV Games and Harmonix for the highly anticipated September 9 (9-9-09) worldwide release of the band's digitally re-mastered catalog on CD and the generation-bridging, critically acclaimed new video game, The Beatles: Rock Band.
"50 years after their formation, The Beatles broke multiple chart records around the world, selling more than 10 million re-mastered CDs by year's end. In addition, The Beatles' 1 hits collection, released in 2000, was the decade's best-selling album in the U.S. (11.5 million), and The Beatles were the decade's second top-selling artist, with cumulative U.S. album sales topping 30 million.
"In December, Apple Corps Ltd./EMI released a worldwide limited edition of 30,000 apple-shaped 16GB USB drives, loaded with the re-mastered audio for The Beatles' 14 stereo titles, as well as all of the re-mastered CDs' visual elements. Disney, a Fast Company Most Innovative Companies co-honoree, has announced a 3D remake of The Beatles' classic 1968 animated film, Yellow Submarine, to be directed by Robert Zemeckis. In partnership with Apple Corps Ltd., the film, planned for release in 2012, will feature original Beatles music."
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EdGross
2/26/2010
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