Spider-Man 4 Swinging Through Theatres In 3-D!?!?
The head honco's over at Sony, Amy Pascal and Michael Mynton, drop some heavy hitting 3-D format news.
Check out this interview from Forbes magazine regarding the direction of 3-D movies. Sounds like this WILL be the future of movies.
"You have an animated movie coming out this fall, Cloudy With a Chance of Meatballs, in 3-D. Do you see that as the future of the industry?
Pascal: For sure. You're not going to see a lot of animated movies that aren't in 3-D any more. I think Jeffrey Katzenberg preached that and he was right.
Lynton: I didn't understand what he was talking about until I saw [DreamWorks Animation's ( DWA - news - people )] Monsters vs. Aliens. It's a very immersive experience. It's like seeing perspective for the first time. I think it is something different and terrific and a new group of directors will have to figure out how to do it.
What about for live action movies?
Pascal: I think James Cameron's new movie [Avatar] could change the world. I think everyone is in anticipation thinking it's going to be like Star Wars. It's going to change the way you consume entertainment. I don't know that it will ever be the way you see dramas, but I can't say anymore that it won't be.
Are you considering doing any live action movies in 3-D? What about Spider-Man 4?
Pascal: Could be.
Lynton: People are paying a premium to see movies in 3-D and that's a very big deal. It's never been done before that someone says you have to pay more to see Spider-Man than a romantic comedy."
I saw Monsters Vs Aliens in IMAX 3-D, and let me tell ya it rocked. I can't wait to see Transformers ROTF, and Harry Potter and the Half Blood Prince after that. The 3-D format is amazing and I cant wait to see a live action movie in the new format, its like watching it in real life.
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